Today, the technology world is met with an interesting piece of news. Apple announced its decision to withdraw from an automotive project that had around 2000 employees and had allocated over 10 billion dollars in resources over about 10 years. While some of the 2000 employees will be reassigned to different functions, others will part ways with the company. Of course, I’m curious to hear the opinions of experts on this matter. Before that, I’ll share my thoughts with you. I’ve been writing about #HOSHINKANRI, Strategic Planning, and #SOCIETY5.0 for a while now. This decision actually aligns quite well with what I’ve been discussing in those articles.
This decision not only prompts reflection on business strategies but also on societal transformation and management models.
To understand the roots of this decision, it’s important to look at Japanese management philosophies such as Hoshin Kanri and the concept of Society 5.0. Hoshin Kanri is a method used in the strategic management process for setting objectives, developing strategies to achieve those objectives, and cascading them throughout the organization. Apple’s withdrawal from the automotive project might indicate a deeper attempt to understand and implement Hoshin Kanri principles.
Society 5.0 represents Japan’s vision for digital transformation, aiming to create a human-centered society and utilize technology to improve people’s quality of life. Apple’s withdrawal from the automotive project could be seen as a reflection of this vision. It may underscore the importance of using technology not only in products but also for the overall well-being of society.
While Apple’s decision to withdraw from the automotive project has caused a significant shock in the industry, it can also be viewed as a strategic move by the company. The automotive industry has been rapidly evolving in recent years, and keeping pace with these changing dynamics is not always easy. Perhaps Apple chose to prefer playing a more effective role in the technology sector by utilizing its resources more efficiently.
However, this decision may not only be about business strategies but also reflect a societal transformation. It might indicate the need for technology to be used not only for profit but also to improve people’s quality of life. Perhaps Apple has decided to chart a new roadmap in this regard.
In conclusion, Apple’s decision should not only be seen as an event in the technology industry but also as a reflection of business strategies and societal transformation. Apple’s withdrawal from the automotive project could herald a new beginning. It might indicate the adoption of a more human-centered approach rather than a profit-driven one. Therefore, I believe that Apple’s decision is not just an end but also the beginning of a brighter future. At least, that’s how I see it.
Warm regards. You can find my previous writings on this topic below.
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